American Wave

Introducing American Wave by Arrojo, a brand new texture service and natural waving system.

Americana Wave at Nevaeh SalonWant to add texture, curl and loose beachy waves?

“It’s time to reinvent permanent waving and get rid of the fears. Rather than seeing every hairstyle as perfectly straight, we promote the graceful elegance and individuality of texture. We created a product to match our vision.”
~Nick Arrojo

This isn’t your grandmother’s perm!  This revolutionary texture service, the American Wave by Arrojo, reinvents “the perm” to give you natural looking wash-and-wear volume, wave and curl.

  • Add a little curl or a lot, control frizz, or just add texture and movement
  • New cutting and rolling techniques create natural looking wave and curl patters
  • No stinky chemicals or uncomfortable rods and rollers
  • Wash-and-wear waves last up to 3 months or more

From beachy waves to bombshell curls

Innovating Cutting
The American Wave starts with the right cut. If a full haircut is needed, it will be an extra charge. A shape up or quick touchup of your existing haircut is included with the American Wave. Using Arrojo’s cutting techniques, your stylist will first create the right structure so that once waves or curls are added, your style will move and come to life.  And even on those wash-and-wear days your hair will look amazing.

Soft Rolling Tools
No more hard plastic rollers with bands and clips which tug or crease the hair.   The American Wave service uses an “editorial set” with soft rolling wands in various sizes to create a head of volume and waves that mimic that random look of natural curls.

No stinky harsh chemicals
Pleasant smelling waving lotion and neutralizer…what a concept!  Scented with Eucalyptus, a final deodorizing process will eliminate any traces of processing agents, so that hair is left smelling fresh and beautiful.  And clients with color-treated hair need not worry about compromising their color to get great texture.  American Wave offers a waving lotion that is safe for highlights or lightened hair.


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